Our Crew
The people behind it.
We are a collective of observers, synthesize-rs, and creators.
The Journey of Our Lead
Vikram
Founder
2016
Graduated as a Mechanical Engineer. Followed passion over convention and joined Chai Bisket as a DOP & Director, marking the shift from engineering to storytelling.
2019
A decision to meet new people and explore human stories led to the birth of V'chitralu, focused on authentic, emotion-led narratives.
2022
The entrepreneurial instinct kicked in. Collaborated with three agencies as Creative Director, Creative Producer, and Executive Producer.
2026
Founded MBC (Middle Benchers Creative). A brand storytelling agency built to connect brands with customers emotionally.
Our Lead
Brands Worked With
...and many more trusted partners
Vikram
Founder & Creative Director
Middle Benchers
